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Land Rover: Experience the New Range Rover - The Most Refined and Innovative SUV Ever

For half a century (from the original 1948 model, through 1997, when the Freelander was introduced), Land Rovers and Range Rovers exclusively relied on their trademark boxed-section vehicle frames. Land Rover used boxed frames in a direct product bloodline until the termination of the original Defender in 2016; and their last body-on-frame model was replaced by a monocoque with the third generation Discovery in 2017. Since then all Land Rovers and Range Rovers have a unified body and frame structure.

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Since 2010, Land Rover has also introduced two-wheel drive variants, both of the Freelander, and of the Evoque, after having built exclusively 4WD cars for 62 years.[7] The 2WD Freelander has been succeeded by a 2WD Discovery Sport, available in some markets.[8]

Land Rover as a company has existed since 1978. Prior to this, it was a product line of the Rover Company which was subsequently absorbed into the Rover-Triumph division of the British Leyland Motor Corporation (BL) following Leyland Motor Corporation's takeover of Rover in 1967. The ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the 1970s in the midst of BL's well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group in 1988, under the ownership of British Aerospace after the remains of British Leyland were broken up and privatised.

Historically Land Rovers were manufactured primarily at the Solihull plant until production of the Freelander was moved to the Halewood plant. The Freelander was also assembled in CKD form at Land Rover's facility in Pune, India.[40] As of 2015, the company continued to expand by building locally in India as well as increasing the number of models made at JLR's Chikhali facility near Pune to include the Discovery Sport and Evoque.[41]

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The Discovery Sport is the most successful Land Rover model, selling 95,520 units globally in 2018. This was followed by another 'sports' model, the Range Rover Sport, at 77,847 units.[43]The Discovery Sport is the successor to the brands Freelander model, which was Europe's best selling 4x4 for five years in a row, after its market introduction in 1997.[45]

Land Rover presented at the 2008 London Motor Show its new ERAD diesel-electric hybrid in a pair of Freelander 2 (LR2) prototypes. The new hybrid system is being designed as a scalable and modular system that could be applied across a variety of Land Rover models and powertrains.[51]

Series and Defender models have also been armoured. The most widespread of these is the Shorts Shorland, built by Shorts Brothers of Belfast. The first of these were delivered in 1965 to the Royal Ulster Constabulary, the Northern Ireland police force. They were originally 109-inch (2,800 mm) wheelbase models with an armoured body and a turret from the Ferret armoured car. By 1990, there had been more than 1,000 produced.[57]In the 1970s, a more conventional armoured Land Rover was built for the Royal Ulster Constabulary in Wales called the Hotspur. The Land Rover Tangi was built by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s. The British Army has used various armoured Land Rovers, first in Northern Ireland but also in more recent campaigns. They first added protective panels to Series General Service vehicles (the Vehicle Protection Kit (VPK)). Later they procured the Glover Webb APV and finally the Courtaulds (later NP Aerospace) Composite Armoured Vehicle, commonly known as Snatch. These were originally based on heavy-duty V8 110 chassis but some have recently been re-mounted on new chassis from Otokar of Turkey and fitted with diesel engines and air-conditioning for Iraq. Although these now have more in common with the 'Wolf' (Defender XD) Land Rovers that many mistakenly confuse them with, the Snatch and the Wolf are different vehicles.

The original Land Rover Owners Club was set up by the Rover Company in 1954. The company published the Land Rover Owners Club Review magazine for members from 1957 to 1968 when the club became the Rover Owners Association. This original association fell away when the company merged with British Leyland.

In June 2004, Land Rover released a comprehensive 25 model range of bicycles. The three main ranges are the "Defender", the "Discovery", and the "Freelander", each with different attributes. The "Discovery" is an all-rounder bicycle suited to a variety of terrains, "Defender" is most suited to rugged terrain and off-road pursuits, whereas the "Freelander" is designed for an urban lifestyle. All bikes are made from lightweight aluminium.

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